'Traffic' is Tulip Festival's top word, top worry

 

March 27, 2024

A long line of traffic

Ken Stern

TULIP GRIDLOCK - Tulip Festival traffic attempting to reach Interstate 5 can back up for miles on State Route 536 through Mount Vernon, as in April 2023.

This year's Tulip Festival is all about traffic – on the road and on social media.

Eighty percent of the traffic to the Tulip Festival website comes from people on mobile devices. On its new mobile-friendly website, people can buy display garden tickets, get bloom updates, even check Skagit County weather right from their phones.

A large paid media campaign sponsored by the Skagit Tourism Bureau and the Festival has enticed many new website visitors. While "tulips are our crown jewel," said Tourism Bureau CEO Kristen Keltz, print and digital ads "encourage people not to just see the tulips and...



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