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MOUNT VERNON - Nicole Roozen is the new executive director of the Skagit Valley Tulip Festival, its board announced Sept. 11. Roozen joined the Tulip Festival staff at the end of August.

"Nicole's resume and marketing expertise is impressive," said incoming Board President Rachael Woods. "What really impressed the committee was her growth mindset and passion for innovation. We've been fortunate to have steadfast leadership for 20 years, so the operations and workflow for the festival are dialed in. We knew we needed a communicator and marketing expert in this next chapter, to elevate our reach with tulip fans and our community members."

Roozen grew up on the Kitsap Peninsula and spent most of her career in the greater Seattle area. She now lives in the Skagit Valley with her tulip farming husband and two young children. Over the last 10 years, Roozen had the unique opportunity of helping her in-laws at Roozengaarde during festivals.

"I have such a deep appreciation for the farming community, especially the tulip and bulb industry. I am thrilled to join the Skagit Valley Tulip Festival," said Roozen. "The Tulip Festival is so unique in that it brings people from all over the world to the Skagit Valley, showcasing our beautiful community and agriculture. I'm thankful for this incredible opportunity to contribute to the festival's continued success and look forward to showing what is so special about the Skagit Valley."

Roozen attained a Bachelor of Arts degree in communications from the University of Washington and went on to build an extensive portfolio of experience in marketing and project management, working with several large brands, including Nordstrom and Zulily.

The Tulip Festival requires approximately two years of planning by its staff. Roozen steps into the late stages of 2024 planning, with the first event – the 2024 poster unveiling – taking place Nov. 15 at Skagit Acres in Mount Vernon.

Source: Tulip Festival