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I am sure a marketing “icon” in Gilkey Square was proposed for the best of reasons, but it strikes me as wrong-headed in a number of ways:

Goal. It’s been suggested to me that the icon will provide a great place for visitor photo ops. If that’s the goal, the icon will probably achieve it, at considerable expense. But if the goal is to attract more visitors and more return visitors, I don’t see how it does that. I don’t see people saying, “Hey, let’s run up to La Conner and get some pics with that icon thing!” It is just not an attraction in and of itself.

Marketing concept.

Good marketing requ...


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