'Genuine Skagit Valley' brands region's ag products

Ten Genuine Skagit Valley members got a combined prep talk and introduction to the program’s vision of making the Skagit Valley’s agricultural products as well known as Napa Valley wines at a rollout training Oct. 10.

That’s consultant Duane Knapp’s hope for the branding program the Port of Skagit is championing to increase recognition, value and sales of agricultural goods regionally, initially – and globally in the future.

The path to local agriculture’s future viability lies through a joint promise growers embrace in taking up the responsibility for the word genuine for their products...