When Gordon Skagit Farms opens its Autumn Market next Monday, Sept 27, it may be a bit more crowded than usual.

The farm is featured in the October issue of Martha Stewart Living, perhaps the country’s most prominent lifestyle magazine. “Picks of the Patch” starts on page 68 and tells the story of Todd and Eddie Gordon’s journey from roadside hawkers of generic Halloween pumpkins to vendors of gorgeous, obscure, even ugly gourd and pumpkin varieties not meant to be carved at all.

Two years passed between the magazine’s first inquiry and the six-page spread in this month’s issue....